I recently developed a catering company brand identity concept! I came up with a few different ideas but this was the most effective design – It combines my illustrative style with more classic typography to create a unique but professional logo that would be a good representation for this type of brand. The icons within the logo are fun even on their own and can be used independently if needed 🙂 
I am working on a new art series of geographical bodies of water – specifically lakes. The first one I’ve created is Lake Winnipeg in Manitoba, a place a spent a lot of time visiting as I was growing up. It’s also one of the largest fresh water lakes in the entire world! All the text here is entirely hand-lettered and of my own design. I enjoyed researching all the different parts of the Lake to find the words I wanted to use to create the border of wording. I started with the names of the larger islands and bays, and also any areas that were of significance. After that I added in smaller areas and ones that had interesting names.
A little late to post this but two weeks ago I had the pleasure of being featured on Design Juices here! I did a bit of an interview and talked more in-depth about my creative processes and background 🙂 If you aren’t familiar with the website, I definitely recommend checking it out! So many interesting artists and designers to discover.
I recently submitted a concept for the 2014 Toronto International Film Festival’s official t-shirt this year! Mine didn’t get chosen, but I still think the artwork reads as a strong representation of the theme. I decided to concentrate more on vintage aspects – old school tickets, film canisters and reels, and some retro looking food packaging! My design is called “Night at the Movies.”
Ashley Lotecki 